Boca Raton, Florida – November 26, 2010 – Incite Brands Inc., an apparel and durable goods holding company, announced today that its wholly-owned subsidiary, A Shore Thing, Inc. has launched their Shore Thing™ Coastal Lifestyle brand. Shore Thing products are sold in three collections; Shore Thing Branded Items, The Peter Agardy Signature Series and Shore Thing Activewear. Shore Thing designs are fresh and exciting using the highest quality materials and workmanship.

The Company’s initial product offering will be available through Shore Thing’s website at aShoreThing.com in December.

In 2011, Shore Thing plans to sponsor and support various beach related sports events, athletes and charitable foundations.

Shore Thing’s introduction to resellers will be at the Surf Expo in Orlando, January 6-8, 2011. For more information, special offers and new products sign-up for the Company’s newsletter or email Shore Thing at info@aShoreThing.com.

About Incite Brands
Incite Brands is a privately held holding company head-quartered in South Florida. Through its subsidiaries, the Company designs, markets and distributes apparel, accessories and durable goods under four distinctive brands. The Company strives to be different and to deliver products that are exciting and untamed using the highest quality materials and workmanship. Most of Incite’s designs are simply an extension of an artist’s expression. Incite’s products are built to last with the emphasis on comfort and a relaxed lifestyle.

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